Investing in the planet is

Investing in the
planet is

Lucha is a company building community that partners with entrepreneurs in Latin America to boost their business and impact results.

Our first steps

Comenzamos Lucha en el 2021 con el sueño de cerrar brechas sociales y ambientales a partir de promover empresas que compartan ese objetivo. Cambias aca lo que

Empowered companies

Active impact investors

Projects assessed

People working for the planet

We're looking for impact entrepreneurs

If you believe Lucha can add value to your startup, we want to meet you.
If you think Lucha can add value to your startup, we want to meet you.

We invest in companies that
the planet would invest in

Meet some of them:

Feel the Impact, discover Historias Luchantes:

Our Team

Aquí algunos de los fundadores, advisors e inversionistas de Lucha:

Latest News

If you live on Earth this is your fight too

We are always seeking mentors, investors, and allies to join our community.

If you have an impact startup, click here to learn more.

    What is Lucha?

    Our founders answer the question

    We start from the belief that providing capital is necessary but not sufficient to take startups to the next level. Our value proposition for stellar impact-driven involves supporting them across five key pillars to increase the chances of success (both in business and impact) for their startup. These five pillars are:


    1. Impact Modeling: We achieve a deep understanding of the social or environmental problem being addressed in order to collaboratively model and measure its impact in a tangible and scalable way.
    2. Strategic storytelling: We co-create an impact story that deeply engages users, investors, and talent.
    3. Leadership capacity development: We enhance their capabilities to help them inspire their team and foster a vibrant culture within their organization.
    4. Connections and transactions: Leveraging our collective network, we enable transactions with key players to enhance the impact and growth of their startup.
    5. Fundraising: Through our fund, we invest early-stage capital of up to USD 150K in startups, and they also gain access to our network of angel investors to strengthen their journey.

    Learn more at www.luchafounders.com

    At Lucha, we specialize in investing in startups during their early stages. Our investment is made exclusively after the companies have successfully completed our acceleration program. In exchange for this capital and services, Lucha takes an equity stake.


    We recognize the importance of capital in a startup’s growth, but we firmly believe that it must be accompanied by a solid impact model, an inspiring story, and conscious leaders to increase the startup’s chances of success.

    We have different work formats with the startups we partner up with and we are constantly looking for impact entrepreneurs. To start a conversation, please fill out this form and we will contact you.

    Rather than just looking for startups, we seek stellar impact-driven foundersWe place great importance on the abilities and activist mindset of those who are the primary predictors of their projects' success. That said, the companies partnering with LUCHA must be focused on reducing social inequalities (access gaps) or combating climate change (carbon sequestration).

    If you are interested in working at Lucha or any of its companies, you can register using this form, where you can make a general registration or sign up for one of our open calls.